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Vegan Bake Sale Fights Misconceptions

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In front of a community center in Falls Church, Va. is a large stand piled high with a colorful assortment of confections. There's everything from whoopie pies and sticky buns to muffins and cheesecake. Organizers like Holly Sternberg say some find it hard to believe this is a vegan bake sale.

"I think people have this impression that when you go vegan, you can never eat chocolate again, but that's totally not true," says Sternberg.

Founder of the Worldwide Vegan Bake Sale, Gary Loewenthal, says he was brainstorming ideas for activism against animal cruelty in food industries. But instead of a organizing a protest, his friend suggested a bake sale.

"It shows people the deliciousness and diversity of vegan foods and so people’s misconceptions about vegan food can melt away in one bite," says Loewenthal.

With an online campaign, Loewenthal's Worldwide Vegan Bake Sale is now in six continents, and has raised $100,000 for charity.

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