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Salvation Army Sees Fewer Donations, Has Higher Goals

By: Jessica Jordan // November 29, 2010
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The Salvation Army's Red Kettle Campaign is off to a slow start this holiday season.
http://www.flickr.com/photos/pheezy/
The Salvation Army's Red Kettle Campaign is off to a slow start this holiday season.

Donations to the Salvation Army's Red Kettle Campaign are down this holiday season. This year the Salvation Army's goal is to raise $1.6 million, up from last year's $1.5 million. But the group is already having trouble collecting donations.

Ken Forsythe, a spokesman for the Salvation Army, says he believes the economy may still be recovering.

"In the first snapshot that we've taken -- that eight-day period -- donations were down just about 30 percent or roughly $75,000, but again we're optimistic that that will even itself out as the campaign moves forward," he says.

Meanwhile, Giant Food has a new solicitation policy for all nonprofits, meaning Salvation Army bell ringers will only be able to collect donations six days in November and six days in December.

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