Giant Food is limiting Salvation Army fundraising and bell-ringing to 12 days this holiday season.
The grocery chain Giant is limiting the Salvation Army to only 12 days of bell-ringing and fundraising in front of its stores this year. Giant is giving the Salvation Army six days of fundraising in November and six days in December. The move is getting a mixed reaction from shoppers.
The Salvation Army's regional commander, Major Steve Morris, says approximately half of its holiday donations were collected at the region's Giants in 2009 -- $1.3 million in area fundraising.
"It is a major impact for us," Morris says.
He says that while the announcement hampers them, it won't be impossible to overcome.
"We're looking at some other options. We're talking to other retailers to see if possibly we can generate some new relationships locally. And we actually have an online opportunity to give this year, which is new," Morris says.
In a statement Giant says it has recently increased opportunities for fundraising outside its stores and that it receives hundreds of fundraising requests annually.