Baltimore Promotes Safe Sleep To Prevent Infant Deaths | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Baltimore Promotes Safe Sleep To Prevent Infant Deaths

Play associated audio

By Cathy Duchamp

The city of Baltimore is putting a human face on the issue of infant mortality. The latest numbers show the city is almost double the Maryland state average when it comes to baby deaths. Mothers, are at the center of a campaign to prevent infant deaths through safe sleeping practices.

The public service announcements feature real moms who share the horror of losing their babies in sleep-related deaths.

"We want to tap people where there emotions are and when you hear these women’s stories most people get very emotional," says Cathy Church Balin with the Johns Hopkins School of Public Health.

It’s one of the organizations behind the so-called ‘Sleep Safe’ campaign. She says fear gets people to pay attention.

"To alleviate the fear we give the solution, that’s the behavior change we’re hoping for," she says.

The best way for your baby to sleep safe is alone, on their back in a crib, no exceptions

The campaign won’t last forever. The hope is that the message will stick, that people will just grow up knowing the phrase ‘alone, back, crib, no exceptions.’

NPR

The Other Rock History

What makes an essential rock song? Musicologist Greil Marcus argues that it's not the stature of the performer, but the degree to which a song tells the story of rock 'n' roll itself.
NPR

Can Oxfam Nudge Big Food Companies To Do Right?

Oxfam is scoring the 10 biggest food companies on a scale of 1 to 10 on a host of issues, from worker rights to climate change. But will promises translate into concrete changes?
NPR

Rick Perry's Legal Trouble: The Line Between Influence And Coercion

The Texas governor is charged with abuse of office and coercing a public official, but he claims he was just doing what governors do: Vetoing a budget item.
NPR

New GoPro Camera Harness Captures Dog's-Eye View

This past week, the camera maker GoPro unveiled the Fetch harness, which allows people to attach the durable cameras to their dogs. The company was inspired by some DIY efforts at pet videography.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.