Glass May Be Half Full For D.C. Water | WAMU 88.5 - American University Radio

: News

Filed Under:

Glass May Be Half Full For D.C. Water

Play associated audio

By Sabri Ben-Achour

The D.C. Water and Sewer Authority has had image problems over the years. The worst was the lead in the water back in 2004. The lead spike went away but the questions didn't.

"Is the water safe to drink?" raged councilman Jim Graham just two years ago. Even today, residents like Jamal Brown are suspicious.

"I just moved here and I heard it was really bad, as far as what's in the tap water, so I don't drink it at all," he says.

Now the agency wants to change that with a new director, a new logo, and a new brand.

D.C. WASA is now DC WATER. It has a sleek new logo and slogan, "water is life." The mayor and mascot Wendy the Water Droplet were all on hand as director George Hawkins unveiled the agency's new image.

"The question we have is whether we're connecting to the customers and the consumers who rely on us every day in a way that they understand why we matter to them," says Hawkins.

The agency is clearly hoping the new image will move it beyond its troubles with lead.

"It'll take a while, it's all a mind game - even though the water is safe to drink," says Sema Essien, who works a pumping station.

But Hawkins says it's more than that. If he can get customers to think of water as a precious resource, and D.C. Water as partner in protecting it, he can shift the conversation to what a water authority should be talking about" conservation, stormwater management, and the host of other water issues facing the city.

View more news videos at: http://www.nbcwashington.com/video.

NPR

Edison's Talking Dolls Can Now Provide The Soundtrack To Your Nightmares

Thomas Edison built and sold about 500 dolls back in 1890. Now, new technology has made hearing their supercreepy voices possible for the first time in decades. (Thanks, technology.)
NPR

Tea Tuesdays: Butter Up That Tea, Tibetan-Style

Yak butter tea is often referred to as the national drink of Tibet. It's been consumed in the Himalayas for centuries and helped inspire the Bulletproof Coffee craze in the U.S.
NPR

Clinton 'War Room' Pushback And The 'Invent Your Own' Media Campaign

The Clinton campaign went into overdrive Tuesday trying to minimize the damage from a new book that delves into Clinton Foundation fundraising — and it's not using the typical channels to do so.
NPR

Edison's Talking Dolls Can Now Provide The Soundtrack To Your Nightmares

Thomas Edison built and sold about 500 dolls back in 1890. Now, new technology has made hearing their supercreepy voices possible for the first time in decades. (Thanks, technology.)

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.