Glass May Be Half Full For D.C. Water | WAMU 88.5 - American University Radio

: News

Filed Under:

Glass May Be Half Full For D.C. Water

Play associated audio

By Sabri Ben-Achour

The D.C. Water and Sewer Authority has had image problems over the years. The worst was the lead in the water back in 2004. The lead spike went away but the questions didn't.

"Is the water safe to drink?" raged councilman Jim Graham just two years ago. Even today, residents like Jamal Brown are suspicious.

"I just moved here and I heard it was really bad, as far as what's in the tap water, so I don't drink it at all," he says.

Now the agency wants to change that with a new director, a new logo, and a new brand.

D.C. WASA is now DC WATER. It has a sleek new logo and slogan, "water is life." The mayor and mascot Wendy the Water Droplet were all on hand as director George Hawkins unveiled the agency's new image.

"The question we have is whether we're connecting to the customers and the consumers who rely on us every day in a way that they understand why we matter to them," says Hawkins.

The agency is clearly hoping the new image will move it beyond its troubles with lead.

"It'll take a while, it's all a mind game - even though the water is safe to drink," says Sema Essien, who works a pumping station.

But Hawkins says it's more than that. If he can get customers to think of water as a precious resource, and D.C. Water as partner in protecting it, he can shift the conversation to what a water authority should be talking about" conservation, stormwater management, and the host of other water issues facing the city.

View more news videos at: http://www.nbcwashington.com/video.

NPR

For Wintry Weather, An Especially Cold And Snowy Tale

This week we celebrated not only Christmas, but also the solstice — the shortest day of the year. In honor of this wintry weather, author Edward Carey recommends his favorite winter fairy tale.
NPR

Nutmeg Spice Has A Secret Story That Isn't So Nice

Nutmeg is a feel-good holiday spice. But it once caused serious bloodshed and may have even been a reason the Dutch were willing to part with Manhattan in the 1600s.
WAMU 88.5

Special Prosecutors Should Handle Civilian Shootings By Police, Holmes Norton Says

Norton says mayors and governors could stem anger over civilian shootings by police by appointing special prosecutors to handle them.
NPR

2014 Hashtags: #MuslimApologies Grew Out Of Both Anger And Whimsy

Maha Hilal helped launch #MuslimApologies partly as a rebuttal to the more earnest hashtag, #NotInOurName. She tells Audie Cornish how it reflects a divisive conversation in the Muslim community.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.