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VA Settles Suit Against Consumer Protection Company

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By Kate Sheehy

Attorney General Ken Cuccinelli says Virginia is one of 35 states settling a false advertising suit against a company that promised to protect consumers from identity theft.

The states, along with the Federal Trade Commission, brought false advertising claims against Lifelock Incorporated, a company in Arizona.

The company has heavily advertised its $10 a month fraud protection service for several years, promising that it was a "proven solution" that would protect consumers from fraud.

But on Tuesday, Lifelock agreed to pay $11 million in restitution to customers and $1 million to pay for the investigation.

The FTC and Cuccinelli's office say Lifelock also agreed to stop saying it protects against all types of identity theft.


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