Indie Retailers Touch Base With Customers To Make Up Lost Sales | WAMU 88.5 - American University Radio

: News

Filed Under:

Indie Retailers Touch Base With Customers To Make Up Lost Sales

Play associated audio

By Mana Rabiee

Mom and pop retailers trying to catch up on lost holiday sales due to the snow are reaching out to their loyal customer bases.

Holiday shoppers gingerly make their way through wet snow on Maryland's Bethesda Row, a neighborhood known for independently owned specialty shops. Small retailers here say they can contact their regular customers on short notice to promote holiday sales.

Marissa Schneider is a store clerk at the women's clothiers Luna. "We can do something on Facebook or Twitter," says Schneider. "We can do little promotions that maybe a big chain store couldn't be able to get through the ranks as quick."

"If you're a mom and pop store, you're probably being pretty aggressive with your promotions," says Scott Krugman, vice president with the National Retail Federation. "You're probably creating promotions around the fact that there was a blizzard."

And those promotions are easier if you know your customers by name, like Shirlee Blanken, who owns a lingerie shop called Under Wraps. "There's Fern who was just in here. There is Joan. There is Sarah," says Blanken. "You know them?" she's asked. "Oh yeah, yeah," she replies.

Krugman expects Washington area retailers to leverage the last minute federal holiday this week into an extra shopping day of the holiday season.

NPR

Amazon Deal With Simon & Schuster Raises Questions For Other Publishers

Amazon has received a fair amount of bad press lately over its long-running dispute with the Hachette publishing house. So Monday's announcement of a deal with Simon & Schuster took some industry watchers by surprise.
NPR

From NFL To 'Scandal,' Whole Foods Buys TV Ads To Boost Its Brand

A pioneer in selling organic, sustainable groceries, Whole Foods now finds itself beset by competitors. So it's launching its first national ad blitz to sell socially conscious consumers on its story.
NPR

Obama Has To Balance His Base Without Hurting Dems In Red States

If Democrats have a chance of hanging onto Senate seats in southern states, they need to do well with African American voters. But for President Obama, that creates a difficult balance between turning out the base and energizing GOP voters who don't like him.
NPR

In Silicon Valley, Paying For Access To Peace Of Mind

The San Francisco area is the home to the high-tech sector and has a history of embracing Eastern spirituality. Now the two meet in the yoga and meditation classes popular with the local tech workers.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.