: News

Filed Under:

Store Brand Baby Formula Maker Wins False Advertising Lawsuit

Play associated audio

By Matt McCleskey

A baby-formula manufacturer in Virginia has won a $13.5 million verdict in a false-advertising lawsuit filed against a rival. PBM Products is based in Gordonsville, Virginia. It makes store-brand baby formula sold in 35,000 retail locations worldwide, including WalMart, Target, and Walgreens stores.

In April, the company filed a lawsuit in U.S. District Court in Richmond against Mead Johnson & Co., the maker of the Enfamil brand of baby formula. PBM alleged that in direct mailings to 1.6 million health-care professionals, Mead Johnson falsely claimed that PBM's products don't provide the same nutrition as Enfamil.

In a statement, PBM's CEO says the jury's decision shows any ads indicating the cheaper store-brands are a cutback in nutrition are false.

A spokesman for Mead Johnson tells the Charlottesville Daily Progress newspaper the direct mail ad was pulled six months ago and says his company's marketing efforts will continue to focus on its products, rather than on its competitors.


'Not Without My Daughter' Subject Grows Up, Tells Her Own Story

"Not Without My Daughter" told the story of an American mother and daughter fleeing Iran. Now that young girl is telling her own story in her memoir, "My Name is Mahtob."

Internet Food Culture Gives Rise To New 'Eatymology'

Internet food culture has brought us new words for nearly every gastronomical condition. The author of "Eatymology," parodist Josh Friedland, discusses "brogurt" with NPR's Rachel Martin.

Proposed Climate Change Rules At Odds With U.S. Opponents

President Obama says the U.S. must lead the charge to reduce burning of fossil fuels. But American lawmakers are divided on limiting carbon emissions and opponents say they'll challenge any new rules.

Payoffs For Prediction: Could Markets Help Identify Terrorism Risk?

In a terror prediction market, people would bet real money on the likelihood of attacks. NPR's Scott Simon speaks with Stephen Carter about whether such a market could predict — and deter — attacks.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.