: News

Filed Under:

Store Brand Baby Formula Maker Wins False Advertising Lawsuit

Play associated audio

By Matt McCleskey

A baby-formula manufacturer in Virginia has won a $13.5 million verdict in a false-advertising lawsuit filed against a rival. PBM Products is based in Gordonsville, Virginia. It makes store-brand baby formula sold in 35,000 retail locations worldwide, including WalMart, Target, and Walgreens stores.

In April, the company filed a lawsuit in U.S. District Court in Richmond against Mead Johnson & Co., the maker of the Enfamil brand of baby formula. PBM alleged that in direct mailings to 1.6 million health-care professionals, Mead Johnson falsely claimed that PBM's products don't provide the same nutrition as Enfamil.

In a statement, PBM's CEO says the jury's decision shows any ads indicating the cheaper store-brands are a cutback in nutrition are false.

A spokesman for Mead Johnson tells the Charlottesville Daily Progress newspaper the direct mail ad was pulled six months ago and says his company's marketing efforts will continue to focus on its products, rather than on its competitors.

NPR

Fresh Air Weekend: 'Veep' Actor Tony Hale; Sobriety And Sex; 'What A Fish Knows'

Hale talks about playing "anxious characters" on Arrested Development and Veep. Sarah Hepola had to rethink her sex life after she quit drinking. Jonathan Balcombe discusses the inner lives of fish.
NPR

With A Zap, Scientists Create Low-Fat Chocolate

Scientists say they've figured out how to reduce the fat in milk chocolate by running it through an electric field. The result is healthier, but is it tastier?
NPR

With Trump In Scotland, Clinton Steps Up Barrage Against His 'Brexit' Response

After the U.K. voted to leave the European Union, Trump spoke on the move at his remodeled Scottish golf course. Clinton used those remarks as fodder for a message her campaign has been pushing hard.
NPR

President Obama Acknowledges 'Brexit' To Silicon Valley Crowd

President Obama delivered a speech Friday at Stanford University, and remarked on the Brexit vote in front of a crowd of young, tech-forward, pro-globalization attendees from 170 countries.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.