Holiday Retail Shopping Numbers | WAMU 88.5 - American University Radio

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Holiday Retail Shopping Numbers

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Black Friday shopping often increases holiday revenue for retailers.
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Black Friday shopping often increases holiday revenue for retailers.

By Elliott Francis

The results for all that shopping on black friday are in... One research firm reports shoppers spent only slightly more in stores across the U.S. on Black Friday than they did last year.

Preliminary sales data show shoppers spent $10 billion when they hit the malls on the day after Thanksgiving. That's only 0.5 percent more than last year. On the other hand, signs of a stronger online sales trend during the traditional holiday shopping kickoff suggests more folks stayed home and shopped.

in fact Web marketing analyst Coremetrics says the average amount online shoppers spent on Black Friday rose 35 percent.

The figures were compiled by a Chicago research firm which tracks sales at more than 50,000 stores.

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