Advertising Industry Objects To Moran's Obesity Bill | WAMU 88.5 - American University Radio

: News

Filed Under:

Advertising Industry Objects To Moran's Obesity Bill

Play associated audio
Virginia Congressman Jim Moran's bill calls for the federal government to decide which foods and beverages can be labeled as healthy and acceptable for children.
Sara Sciammacco
Virginia Congressman Jim Moran's bill calls for the federal government to decide which foods and beverages can be labeled as healthy and acceptable for children.

By Sara Sciammacco

Virginia Congressman Jim Moran has introduced a bill to combat obesity among kids. But some in the advertising industry say it goes too far.

Moran's bill lets the federal government regulate the advertising and marketing of food and beverages to children. Obesity numbers in Virginia aren't as bad as other states, with 23 percent of the population obese. Still, Moran says the problem is national and the government needs to step in.

"Children are very susceptible to commercials that advertise snack food and sugar pop and they are influenced by them and they tell their parents to buy them and their parents, if they don't know any better, do buy them and even sell them through some of the school systems," says Moran.

Under Moran's bill, the government decides which foods and beverages can be labeled as healthy and acceptable to children. It limits exposure of those that are not deemed nutritional. An executive for the Association of National Advertisers says the bill will likely violate the First Amendment.

NPR

Wounded Bull-Runner: 'If You Run Long Enough, You Get Gored'

Bill Hillmann, a writer from Chicago, contributed to the book Fiesta: How to Survive the Bulls of Pamplona. He was gored at this year's running of the bulls in that city, but says he plans to return.
NPR

What If The World Cup Were Awarded For Saving Trees And Drinking Soda?

We thought you'd get a kick out of seeing how the four teams in the final World Cup matches stack up in global health and development.
NPR

What Could $100 Million Buy You — Besides Campaign Ads In Kentucky?

Spending on the Kentucky Senate race might reach $100 million. So what else could that get you in the Bluegrass State? NPR's Tamara Keith finds out when she calls up some local business owners.
NPR

Looking For Free Sperm, Women May Turn To Online Forums

Bypassing commercial sperm banks, thousands are logging on to websites where women can connect with men at no cost. Anecdotes abound, but the scope of the unregulated activity is unclear.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.