: News

Filed Under:

D.C. Mayor Unveils News HIV Testing Campaign

Play associated audio

DC's Mayor unveiled a new campaign to increase HIV testing but it may lack the comprehensive approach AIDS activists want.

Adrian Fenty's $225,000 marketing strategy--called "Ask For the Test", essentially consists of TV, radio, print and Metro ads that encourage DC residents to make HIV testing as routine during doctor visits as measuring one's blood pressure.

Fenty was flanked by half a dozen health department and HIV/AIDS allies when he made the announcement in Northeast Washington.

"We don't want to make the mistake of years past where we focus testing on one particular area because when you start focusing on one group you leave someone behind and people get complacent," said Fenty.

But the Mayor is under criticism from activists who say he's consistently placed too much emphasis on testing and not enough on prevention or patient care.

Larry Bryant is the D.C. Field Officer for the AIDS activist group Housing Works.

"We don't need any more billboards. We're putting all this money into media campaigns that take us nowhere. We're not getting people into care and we're not doing anything to reduce the number of positive tests we're getting. We're just making more noise about the positive tests but we're not doing anything to reduce infection rates."

Dr. Shannon Hader of the city's HIV/AIDS Administration was at Fenty's side when he unveiled the campaign. She countered that criticism by saying most studies show that once people know they are HIV infected the vast majority take action to prevent transmission to others, and that testing is a cornerstone to the any AIDS response.

Mana Rabiee reports...

NPR

National Museum of African American History Opens Its Doors

More than 100 years after it was originally proposed, the Smithsonian National Museum of African American History and Culture is opening its doors in Washington, D.C.
NPR

While Everyone Was Partying At Woodstock, I Was Stuck At Schrafft's

The chain restaurant that catered to women helped redefine how Americans eat, according to a new book. For NPR's Lynn Neary, it also defined how she did and didn't fit with the counterculture.
NPR

Newspaper Endorsements Matter Most When They're Unexpected

The New York Times endorsed Hillary Clinton on Saturday, but an endorsement that came the day before from a smaller paper may matter more to its readers, for the simple fact that it was unexpected.
NPR

As Our Jobs Are Automated, Some Say We'll Need A Guaranteed Basic Income

How will the economy provide economic opportunities if employers need fewer workers in the future? A growing number of people in Silicon Valley are saying the only realistic answer is a basic income.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.