DC Startup Forum: Seth Goldman, Mission In A Bottle
Co-founder & TeaEO of HONEST Tea

Tuesday, November 12, 2013 @7:00pm

About the DC Startup Forum

The DC Startup Forum is an exciting new speaker series for media entrepreneurs and intrapreneurs sponsored by WAMU 88.5, J-Lab, and the American University School of Communication’s MA in Media Entrepreneurship.

Wondering how smart people make smart ideas happen? Come hear how Washington, D.C.’s entrepreneurs and intrapreneurs are turning the region into a hotbed of young startups, tech innovations and new media businesses.

Find more at the Twitter hashtag #DCStartUpForum.

About Seth Goldman

Mission in a Bottle: what did it take to scale Honest Tea from kitchen to Coca-Cola? Seth Goldman is the co-author of Mission in a Bottle, his new business book told in comic form. He will share lessons and insights learned from building a mission-driven business in a profit driven world.

Seth Goldman is also the Co-founder & TeaEO of HONEST® Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets.  In March 2011, HONEST Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of HONEST Tea's mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system.  Today, HONEST Tea is the nation's top selling ready-to-drink organic bottled tea, and is carried in more than 100,000 outlets.  

An entrepreneur at heart, Seth started with lemonade stands and newspaper routes as a kid, created a non-profit urban service program, and nearly pursued a prize-winning biotechnology idea before he started HONEST Tea in his kitchen. Since then, the company has initiated community-based partnerships with suppliers in India, China and South Africa, and has created marketing partnerships with the Arbor Day Foundation, City Year, and RecycleBank. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," HONEST Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010." In 2010, The Huffington Post ranked HONEST Tea as one of the leading "8 Revolutionary Socially Responsible Companies."

In 2008, Seth co-founded Bethesda Green, a local sustainability initiative in HONEST Tea's hometown. The initiative helped area restaurants convert their grease waste into biodiesel, and has diverted over 200,000 lbs of electronic waste from landfills.  Bethesda Green hosts Maryland's first green business incubator, with twelve start-ups currently in residence.  Seth has served on the boards of Bethesda Green, Happy Baby, The Calvert Foundation, the American Beverage Association, Repair the World, Environmental Leadership Program, Pennsylvania Certified Organic, and sits on the Advisory Board of Net Impact. In 2011, Seth was appointed by Governor Martin O'Malley to the Maryland Economic Development Commission.

Before launching HONEST Tea, Seth worked at Calvert Group, managing the marketing and sales efforts for the nation's largest family of socially responsible mutual funds. His previous work includes directing an AmeriCorps demonstration project in Baltimore and serving as Senator Lloyd Bentsen's Deputy Press Secretary. He has also worked in Beijing and Moscow. He is a graduate of Harvard College (1987) and the Yale School of Management (1995), and holds an honorary Doctorate of Laws from American University.  In 2009, Seth was the recipient of Net Impact's Member Achievement Award. He is a Henry Crown Fellow of the Aspen Institute.  In September 2013, Mission in a Bottle, Seth & Barry's business book presented in comic book form, will be published.  The book captures their efforts to create a mission-driven business in a profit-driven world. 

Seth, his wife, and three boys live near HONEST Tea's Bethesda, MD headquarters in an eco-friendly house.

Video of the event