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Is The Company Behind Rodman's Korea Visit The Future Of Media?

Brooklyn-based Vice Media has gone from a small Canadian magazine to figuring out the holy grail of media: how to capture an international audience of aloof 18- to 24-year-olds. From magazines to the Web to film, Vice's CEO says, "We do it weirder, and we do it younger, and we do it in a different way and in a different voice."