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Forget YOLO: Why 'Big Data' Should Be The Word Of The Year

"Big Data" had just as much to do with President Obama's victory as phrases like "Etch A Sketch" and "47 percent," says linguist Geoff Nunberg. Big Data is also behind anxieties about intrusions on our privacy, whether from the government's anti-terrorist data sweeps or the ads that track us on the Web.