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Domain-Name Expansion Prompts Rush Of Applications

The group that governs Internet names is allowing for more "top-level domain names" — that's the technical term for endings like dot-com and dot-net. Nearly 2,000 applications poured in from companies hoping to grab domain name endings like dot-app, dot-eat and dot-baby. Google spent more than $18 million to apply for the rights to obvious endings like dot-google and dot-goog. It's also among seven companies that applied to own dot-love.