JJ Yore is WAMU’s new general manager. A collaborative leader with a rare capacity to innovate, grow and manage major enterprises, JJ joins WAMU with extensive public radio experience.
As developer of the Marketplace public radio programs, JJ inspired teams of journalists to deliver complex business and economics information in a uniquely accessible yet intelligent way. The result was a series of programs that have been influential across the media industry and beloved by millions. His editorial leadership also earned Marketplace the highest accolades in media, including the DuPont-Columbia and Peabody awards.More...
JJ’s entrepreneurial spirit was the primary catalyst for Marketplace’s growth from a single half-hour program with 600,000 listeners to a major news brand staffed by more than 60 journalists delivering multiple programs and digital news content to an audience of more than 10 million. JJ also led Marketplace’s digital transformation. His “audio everywhere” digital distribution strategy increased Marketplace’s monthly audio downloads from zero to more than four million.
As general manager, JJ focused on the $18 million business of Marketplace. He supported development of an internal sales team that grew annual underwriting revenue from $2 to $10 million. As Marketplace’s lead representative to philanthropies, JJ delivered $13 million for major coverage initiatives, including its Sustainability and Wealth & Poverty desks. JJ also led a rebranding effort designed to strengthen Marketplace’s identity for the digital age.
From its earliest days, JJ brought his international background and perspective to Marketplace. He was the primary catalyst for opening Marketplace’s first foreign bureau in London. During the 1990s, he was deeply involved in coverage from Japan and spent several months there on a fellowship. He launched Marketplace’s China bureau, and initiated multi-week broadcasts of Marketplace from China and the Middle East.
One of JJ’s most significant roles at Marketplace was to identify, recruit and develop talent. He hired numerous journalists who have become well–known in public radio and beyond, including Kai Ryssdal, David Brancaccio, and Jeremy Hobson, among others.
In addition to his stewardship of Marketplace, JJ created and developed the highly regarded public radio show The Savvy Traveler, hosted by Rudy Maxa and later Diana Nyad, which had a weekly audience of more than 750,000.
JJ has local connections to our region. He grew up in Northern Virginia and is a graduate of Gonzaga College High School in Northwest Washington, D.C. He began his career with local media outlets The Washington Weekly and Current.
JJ holds a B.A. in international political economy from Fordham University and an M.S. from the Columbia University Graduate School of Journalism.
- Kristen Sorensen, Assistant to the General Manager
- Anne Healy, Community Relations Manager and Special Assistant to the General Manager