Shop Owners Hope Yogurt Smooths A Path Out Of Greek Recession | WAMU 88.5 - American University Radio

Shop Owners Hope Yogurt Smooths A Path Out Of Greek Recession

Play associated audio

Greeks used to take their yogurt for granted. This year, at anti-austerity protests, they even threw it at their politicians. But Greeks are finally realizing yogurt might actually help the country during its worst recession in half a century.

In Athens, dozens of entrepreneurs have opened yogurt bars. The first one, called Fresko, opened last year on a pedestrian street near the Acropolis. It features four types of rich, strained yogurt kept cool in traditional ceramic pots.

"It's not like the yogurt you can buy in a supermarket. We take the yogurt from small producers around Greece, from villages and farms, and it's totally different than the one you taste [there]," says manager Georgia Ladopoulou.

Luis Felipe, a tourist from Bogota, Colombia, polishes off a cup of thick, sharp yogurt made from sheep's milk and slathered in thyme honey and walnuts. "I love it, it's really good. I've been tasting it in different flavors," he says.

The exploding popularity of Greek yogurt has turned yogurt into a growth industry in the United States. As we've reported, there are passionate disagreements over the identity of "real" Greek yogurt.

And last week, New York Gov. Andrew Cuomo held a "yogurt summit" in Albany to discuss easing some environmental restrictions that some say make life hard for dairy farmers. Greek yogurt takes more milk to make than regular yogurts do, and New York state is home to the Chobani brand, "the country's undisputed market leader in Greek-style yogurt," according to The New York Times. Interestingly, it's technically run by a Turkish immigrant.

And now the Greeks are finally realizing the food staple they long took for granted might actually be a little goldmine.

Konstantinos Laskos opened a Greek frozen yogurt shop called Snoyo four months ago. He says at least 70 shops advertising Greek-style frozen yogurt have opened in central Athens this year alone. "And the number is growing up every day," he says. "Because in Greece it's a new idea. So you can make some money from this."

But starting up a business is still a risk, he says. The economy is expected to contract by 7 percent this year.

If they survive, Laskos hopes Greek yogurt replaces souvlaki — the tasty but high-calorie kebab wrapped in pita bread and french fries — as the new Greek fast food.

It's healthier, he says — the perfect food for lean times.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

What's A Pirate's Least-Favorite Puzzle? One That Hates Arrrrs

In each pair of clues, the answer to the first clue is a word that contains the consecutive letters A-R. Drop the A-R, and the remaining letters in order will form a word that answers the second clue.
NPR

What To Do With Weird Farmers Market Vegetables

The farmer's market in July is a wondrous thing: juicy tomatoes, jewel-toned eggplants, sweet yellow corn. But then, you see greens that look like weeds, and suddenly, you feel intimidated.
NPR

Trump's Campaign Theme Song Headache? Blame Michael Jackson, Sort Of

Candidates keep getting in trouble for picking theme songs without getting approval from the artist. You can trace this back to changes in both campaigning and the way companies sell products.
NPR

You Haven't Left The Building But Your Brain's On A Virtual Reality Trip

You can now experience the aftermath of Nepal's earthquake or get a sense of what it's like to be in a refugee camp without leaving home. Will that make you more likely to donate to a cause?

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.